A solution that allows you to combine, in real time, analyses to determine which stores bought product A basket but didn’t buy product B basket, generating lists of points of sale for each scenario, identifying and orienting opportunities and actions. The results are increased sales, distribution, and an improved presence/rentability of your product mix.
Main Benefits
Increased product mix in different POS.
Strategies more effective marketing campaign strategies. in marketing campaigns.
Identification of the POS that didn’t purchase the aimed mix.
Comparison of purchasing behavior of an item or category vs. another item or category.
Greater precision in sales team action plan.
Growth opportunities simulation.
Assortment Analysis
Monitor the evolution of the POS purchasing behavior for a given product assortment by region, distributor and salesperson, among others.
