BIC – Mtrix numerical distribution study

Walter Serpa, Channel Development Manager at BIC, says that the company’s main problem was: “I am not present in the main cities of Brazil.” This is because, although it is a well-known brand, BIC did not yet have its entire range available in major stores.

With the Mtrix Market Research it was possible to collect information on actually existing stores and promising outlets, revealing where they could go with products and how they could attract more consumers.

According to Serpa, the Mtrix platform is highly reliable and provided relevant insights to the sales strategy, generating more results for the sector and greater openness to business partners.

Press play and watch the testimony. ▶️

Mtrix intelligent solutions can completely transform your daily business.

Visit our website and speak with one of our experts.