NIVEA
Victor Aloi, Director of NIVEA Indirect Channel, tells us a bit about his experience with Mtrix, check it out:
1. Challenge: What led NIVEA to hire the management of its Incentive Campaigns with Mtrix? What were the main pain points?
Mtrix tiene una serie de datos de NIVEA que son traficados por los distribuidores, y cada vez que pensamos en optimización y aumento de la productividad, al usar datos que Mtrix ya tiene, con todo el tratamiento realizado, ganamos mucha velocidad. Entonces, la elección fue precisamente con el objetivo de aumentar la productividad, la calidad que tiene Mtrix y la confiabilidad de los datos.”
2. Solution: How do we contribute to the actions taken?
The solution aids in comprehending the data in a more managerial manner, facilitating swift conclusions.
3. Results: Could you share growth results obtained with this management via Mtrix?
Our latest Q4 incentive campaign yielded performance growth far exceeding expectations because we managed to uniquely engage distributors. In real-time, they could grasp the results, identify impacted sellers or RCAs, and discern the relevant categories. As we had prizes linked to the target audience’s interests, the incentive campaign was highly successful.
Mtrix plays a significantly positive role by aligning data with our reality, ensuring that KPIs reach NIVEA’s correct target audience, thereby enhancing seller engagement and consequently, achieving greater results. We have numerous opportunities for further advancement.
